Media / AdTech

News & Media: Real-Time Live Odds Engine

Low-Latency Data Streaming

Client

A Leading Media House

Platform

Real-Time Live Odds Engine

Region

Global

Timeline

Ongoing Engagement

Performance<1.5s latency for live events globally
Growth35% increase in user session time and a 42% boost in affiliate revenue

The Challenge

A leading media house needed to display live betting odds for millions of concurrent users. The data came from 10+ global sources and needed to be updated with sub-second latency to remain relevant.

What We Built

  • We developed a multi-source live odds aggregation engine.
  • Using high-concurrency architecture, the platform powers interactive widgets on news articles with extremely low latency, regardless of traffic spikes.

The Result

Performance: <1.5s latency for live events globally. Growth: 35% increase in user session time and a 42% boost in affiliate revenue.

Prefer A Walkthrough?

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