Research · Field Data
Cortex Insight: Conversational Market Research at Global Scale
Reach respondents naturally via WhatsApp and AI phone interviews in their own language. Get real-time dashboards instead of manual CSVs, higher response rates, and zero phone-tree frustration.
The Problem
Why Cortex Insight exists?
Traditional surveys lose the people who are hardest to reach, and the data arrives late and messy. Our market survey tool break down on messy sessions, language gaps, and unreliable delivery.
A link-and-form platform assumes every respondent has the data, the literacy, and the patience for a web questionnaire. Phone follow-up means an IVR maze or a costly call centre. Cortex Insight lets each person answer the way that suits them: by voice, by chat, or by form; while you author the study once and read a single, unified dataset. It allows the interview as a conversation in the respondent's own language, with deterministic flow control so every session completes cleanly.
Watch the 2-min demo — no form needed
How each feature works
Three channels, one study
Build the questionnaire a single time and deploy it across all three channels. Respondents pick whichever suits them, switch if they need to, and every answer lands in the same structured dataset without reconciling three exports from three tools.
- Voice, chat, and web form from one instrument
- Respondent chooses the channel
- Identical questions and logic across channels
- One unified dataset, not three exports
Conversational AI voice agent
The voice agent speaks naturally, understands free-form answers, asks follow-ups, and handles interruptions and clarifications. Respondents talk the way they'd talk to a person, which is why they finish the call rather than hanging up on a menu.
- Natural, free-form spoken answers
- No rigid IVR menus or keypad trees
- Handles clarifications and follow-ups
- Answers transcribed and coded automatically
Multilingual across every channel
Language is selected at the start and honoured everywhere — the voice agent speaks it, the chat prompts render in it, and the form displays it. Run one study across markets without a separate instrument, or a separate vendor, for each language.
- Native-language voice, chat, and form
- Full call playback and analytics
- Localized prompts and error handling
- One study across many markets
No-code survey builder
A visual question editor lets researchers write each question, set its transitions and branching logic, and publish to all three channels at once and then invite the panel. Ship a study in an afternoon, not a sprint.
- Visual question and logic editor
- Per-question branching and transitions
- Publish to all channels at once
- Add, upload, or download question sets
Deterministic flow orchestration
A state-driven engine tracks exactly where each respondent is. Restarts reset the session cleanly, numeric inputs are prioritised for option selection with a natural-language fallback, and non-fatal error handling means a dropped connection never strands someone mid-interview.
- Stage-based deterministic routing
- Clean session resets on restart
- Numeric-first input with NL fallback
- Resilient to dropped connections
Live dashboards & export
Responses populate a dashboard as they arrive for completion versus dropout, response distribution, and breakdowns by channel or language, with search, column editing, and clean export into your own analysis tools.
- Real-time completion and dropout metrics
- Breakdowns by channel and language
- Searchable, filterable results table
- One-click export of raw responses
Different Teams, Same Platform
Market research firms
Offer a channel mix web-only panels can't match, and reach the segments they miss.
Consumer brands
Track awareness and satisfaction wherever customers actually are on phone, chat, or web.
Government programs
Reach citizens in native languages by voice or chat, not just a portal link.
NGOs & development
Collect structured field data where smartphones exist but web forms don't work.
Agriculture & rural supply
Run recurring adoption studies by voice and WhatsApp, with no field team re-keying data.
Employee & member research
Survey distributed or deskless workforces on the channel each person prefers.
How we're different
Beyond the link-and-form survey tool
Established platforms are built around a web questionnaire, with phone as an afterthought and voice as an IVR menu. Cortex Insights treats voice, chat, and form as equal citizens of one instrument and puts a conversational agent, not a keypad tree, on the phone.
Channels
Voice call, WhatsApp, and web form from a single authored study.
Voice
A conversational AI agent with free-form answers, not IVR keypad menus.
Backend
Node.js and Express handle webhooks and orchestration logic.
State
MongoDB stores respondent profiles, session state, and responses.
Routing
A state-driven engine routes every response by interaction stage.
Localisation
Validated multilingual support, spoken and written.
“Our phone respondents used to drop out at the menu. Now the agent just talks to them — and the people who'd rather type or tap a form still land in the same dataset.”
3 Channels
one authored study, and a single dataset at the end.
Prefer a walkthrough?
Book a guided demo with our team
Tell us how your team works today and we'll show Khincha Clinic running on your scenario — and scope what a rollout looks like.
We'll call within ~30 seconds. The call takes about 2 minutes.
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